How does our team maintain the highest standards of hair quality?
Deep cleansing
so we know exactly what we are working with.
We start by deep cleansing every ponytail. Did you know that deep cleansing can remove coatings such as silicone from the hair in one go? Afterwards, you know exactly what you are working with, with no surprises. You do not have to worry about a distressed client calling after a few washes because the hair is completely different from what they expected.
Deep cleansing is particularly useful for revealing the condition of the cuticle.
Revealing the texture
Imagine buying hair that is straight, just like your own. You are delighted to have it fitted. Then you wash it, and suddenly the texture puffs up. We do not think that should happen.
Hair should be sold as it really is. No straightening frizzy textures to make them look better, and no perming straight hair. You should know the texture you are buying. We first establish the hair’s natural texture, then care for it accordingly.
Any questions?
Frequently asked questions about hair quality
How do you find out the hair’s true condition?
We first deep cleanse every ponytail. This removes coatings, such as silicone, in one go. Only then can we see the hair’s true condition. It is an excellent way to assess the cuticle.
Why do you deep cleanse hair before selling it?
So there are no surprises later. Without deep cleansing, a distressed client might call after a few washes, having discovered that the hair is completely different from what they expected.
What is virgin hair, and why do you always work with a single-donor ponytail?
Virgin hair has never been coloured or otherwise chemically treated. A single-donor ponytail has a consistent history: all the hair has been through the same things, so it behaves predictably during lightening and wear. A mixture of hair from unknown sources cannot offer that certainty.
How do you check that hair is suitable for lightening?
We only lighten hair that we have bought ourselves, always from a single donor. First, we deep cleanse it and remove silicones, so nothing disguises its appearance or misleads us or our customers. We check it again after lightening. This helps it last considerably longer when worn than hair whose original colour before lightening is unknown.
Why can hair that looks beautiful in a shop cause problems after a few weeks?
Most often, its appearance was down to a surface treatment. Silicone build-up can temporarily make hair look shiny and feel smooth, but it washes away after a few washes, revealing the true condition. That is why we deep cleanse hair before assessing it: we want to see and sell the hair itself, not the layers of coating on it.
Do you change the texture to make the hair look better?
No. We do not straighten frizzy textures or perm straight hair. We believe hair should be sold as it is, so you know the texture you are buying.
Can the texture change after washing?
It can happen if the texture was altered before sale: the hair may puff up after washing. That is why we first establish each ponytail’s natural texture and then care for it accordingly.
How can I access trade prices?
Hairdresser prices are available once we have verified your hairdressing business. Get in touch through our contact page and we will arrange access to exclusive prices.
Find more answers in our frequently asked questions.
Quality matters to us
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